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Tag Archives: Toyota bZ4X
Toyota bZ Compact SUV Debuts at LA Auto Show
“We’ve only just begun to scratch the surface of the Beyond Zero moniker,” said Toyota group vice president and general manager David Christ. “With an aerodynamic design coupled with intuitive tech features never before seen in a Toyota model, the bZ Concept showcases another possible vision of the very near future with our battery electric vehicles.” Continue reading
Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading →