Toyota Motor North America September Sales off 20%

Toyota Motor North America (NYSE: TM) posted U.S. September sales of 162,595 vehicles, down 20.3% on a volume basis and down 9.9% on a daily selling rate (DSR) basis versus September 2023. This is consistent with the expected industry sales slump evident at all other automakers thus far. September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells were 48.4% of total sales volume and totaled 78,683, up 22.4% on a volume basis and up 38.3 % on a DSR basis. Toyota remains the industry’s number one retail brand through the nine month period.

“In September, nearly 50% of our total sales volume was an electrified model, an achievement made possible by our outstanding team and dealers,” said Jack Hollis, executive vice president, Sales, TMNA.

“We believe that our portfolio approach to electrification is the best pathway to carbon neutrality while giving customers a variety of powertrain options that fits their lifestyle. With 30 electrified vehicles now at Toyota and Lexus dealerships, Lexus sales recording its best-ever year-to-date result in its 35-year history, the all-new all-hybrid Toyota Camry a hit with customers, and Toyota remaining the number one retail brand in the industry, we are preparing to close out 2024 on a high note while continuing to focus on our customers,” Hollis claimed.

TMNA Highlights

• Year-to-date U.S. sales totaled 1,729,519 vehicles, up 6.2% on a volume and DSR basis.
• Year-to-date electrified vehicle sales totaled 710,060, up 56.0% on a volume and DSR basis representing 41.1% of total sales for the period.
• Toyota division posted September sales of 140,152 vehicles, down 21.1% on a volume basis and down 10.8% on a DSR basis. For the third quarter, the division sold 461,883 vehicles, down 10.4% on a volume basis and down 8.0% on a DSR basis. Year-to-date, the division sold 1,481,319 vehicles, up 5.5% on a volume and DSR basis.
• Lexus division posted September sales of 22,443 vehicles, down 14.5% on a volume basis and down 3.4% on a DSR basis. For the third quarter, the division sold 80,989 vehicles, up 8.1% on a volume basis and up 11.0% on a DSR basis. Year-to-date, the division sold 248,200 vehicles, up 10.7% on a volume and DSR basis.