Toyota North America December 2023 Sales Up 7%

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Toyota Motor North America (NYSE:TM) today reported year-end 2023 total US  sales of 2,248,477 Toyota and Lexus brand vehicles, an increase of 6.6% on a volume basis or 7% on a daily selling rate (DSR) basis when compared to 2022. TMNA reported US fourth quarter 2023 sales of 619,661 vehicles, an increase of 15.4% on a volume basis and an increase of 18.5% on a DSR basis compared to the fourth quarter of 2022. US December 2023 sales totaled 226,116 vehicles, an increase of 25.5% on a volume basis and an increase of 30.3% on a DSR basis compared to December 2022. Based on preliminary data, the Toyota brand will be the number one seller of passenger vehicles for the 12th consecutive year, and 20 of the last 21 years.

“Toyota’s multi-pathway approach to electrification accelerated in 2023 with even more vehicle choices to meet our customer’s lifestyle and budget,” said Jack Hollis, executive vice president, Sales, TMNA. “By the end of 2025, we plan to have an electrified option available for every Toyota and Lexus vehicle in the U.S.”

2023 Claimed Highlights

TMNA

• 26 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker.
• 2023 electrified vehicle sales of 657,327 represent 29.2% of total sales volume.
• Projected to be the number one seller of passenger vehicles for the 12^th consecutive year, and 20 of the last 21 years.
• December sales up 25.5% on a volume basis.
• December car division sales up 13.6% on a volume basis.
• December truck division sales up 39.0% on a volume basis.
• Fourth quarter sales up 15.4% on a volume basis.
• Fourth quarter car division sales up 8.5% on a volume basis.
• Fourth quarter truck sales up 18.4% on a volume basis.
• Fourth quarter electrified vehicle sales up 60.9% on a volume basis.
• Since 2021, TMNA has announced new investments of ~$16 billion into its non-unionized US manufacturing operations to support electrification efforts to meet customer demand
• Continued successful rollout of its digital retail platforms – Smartpath for Toyota and Monogram for Lexus.
• Lowest incentives among full-line manufacturers.

Toyota Division

• 2023 electrified vehicles sales of 565,800 represent 29.3% of total sales volume.
• Projected to be the number one retail brand for the 12th consecutive year.
• December sales up 17.7% on a volume basis.
• December car sales up 14.1% on a volume basis.
• December truck sales up 19.3% on a volume basis.
• December electrified vehicle sales up 59.4% on a volume basis.
• Fourth quarter division sales up 9.9% on a volume basis.
• Fourth quarter car sales up 9.0% on a volume basis.
• Fourth quarter SUV sales up 17.7% on a volume basis.
• Fourth quarter truck sales up 10.3% on a volume basis.
• Fourth quarter electrified vehicle sales up 56.4% on a volume basis.
• Corolla projected to be the number one compact car in America.
• Camry number one passenger car in America for the 22nd consecutive year.
• Tacoma number one small pickup in America for the 19th consecutive year.
• RAV4 best-selling SUV in the U.S. for 8th consecutive year.

All-time best-ever year for:

• GR Corolla
• Corolla Hybrid
• Corolla Cross
• Mirai
• bZ4X
• RAV4 Hybrid
• Sequoia
• Tundra Hybrid

Lexus Division

• 2023 electrified vehicles sales of 91,527 represent 28.6% of total sales volume.
• December car division sales up 9.2% on a volume basis.
• December truck division sales 120.8% on a volume basis.
• December electrified vehicle sales up 97.0% on a volume basis.
• Fourth quarter division sales up 59.7% on a volume basis.
• Fourth quarter car sales up 4.4% on a volume basis.
• Fourth quarter truck sales up 80.1% on a volume basis.
• Fourth quarter electrified vehicle sales up 94.1% on a volume basis.

All-time best-ever year for:

• Total electrified vehicle sales
• Total LUVs
• IS 500
• NX Hybrid
• NX Plug-in Hybrid
• Total NX
• RX Hybrid