Click to enlarge.
J.D. Power said today that it is projecting that 2025 will be a flat year for EV adoption, in which total retail share will hold at 9.1% as manufacturers and consumers adjust to new market undercurrents.*
“Amid a flurry of speculation about how Trump administration policies on everything from EV incentives and tariffs on foreign imports to federal emissions and mileage standards will affect the future of EV adoption, J.D. Power has focused its attention on the data, reassessing the major trends in EV adoption for the past four years, and analyzing current government policies and manufacturer strategies to get the most accurate reading possible on consumer sentiment heading into 2025. Though many variables are still at play, which could create potential headwinds and tailwinds to EV adoption, J.D. Power is projecting that 2025 will be a reset year for EV adoption, in which total retail share will hold at 9.1% as manufacturers and consumers adjust to new market dynamics,” J.D. Power said.
“The Trump administration has indicated that it intends to end the $7500 federal Clean Vehicle Tax Credit as part of its plan to overhaul the U.S. government. Based on J.D. Power research, these federal tax credits have played a major role in incentivizing current EV owners to purchase or lease an EV. Similarly, uncertainty concerning the future of tariffs placed on imported products and continued consumer frustration with public charging have created some significant headwinds to growth in EV adoption,
“Longer term, the forecast calls for the EV market to reach 26% retail share by 2030, which is approximately half of the market share the Biden administration targeted in its climate agenda,” Power said.
California has been the largest consumer market for EVs and, according to J.D. Power forecasts, the state is expected to reach 84% retail share by 2035. However, in 2024, the total number of EVs sold in California declined slightly, while states such as New York, Florida and Colorado have become new growth hot spots. The total number of EV sales in New York rose 23,000, followed by Florida (22,400), Colorado (14,600), Michigan (10,700) and Texas (8,400). “Achieving more even growth rates across the country—along with charging infrastructure to support that growth—will be key to the future of the EV market,” Power said.
“AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
U.S. EV Adoption to Stall in 2025
Click to enlarge.
J.D. Power said today that it is projecting that 2025 will be a flat year for EV adoption, in which total retail share will hold at 9.1% as manufacturers and consumers adjust to new market undercurrents.*
“Amid a flurry of speculation about how Trump administration policies on everything from EV incentives and tariffs on foreign imports to federal emissions and mileage standards will affect the future of EV adoption, J.D. Power has focused its attention on the data, reassessing the major trends in EV adoption for the past four years, and analyzing current government policies and manufacturer strategies to get the most accurate reading possible on consumer sentiment heading into 2025. Though many variables are still at play, which could create potential headwinds and tailwinds to EV adoption, J.D. Power is projecting that 2025 will be a reset year for EV adoption, in which total retail share will hold at 9.1% as manufacturers and consumers adjust to new market dynamics,” J.D. Power said.
“The Trump administration has indicated that it intends to end the $7500 federal Clean Vehicle Tax Credit as part of its plan to overhaul the U.S. government. Based on J.D. Power research, these federal tax credits have played a major role in incentivizing current EV owners to purchase or lease an EV. Similarly, uncertainty concerning the future of tariffs placed on imported products and continued consumer frustration with public charging have created some significant headwinds to growth in EV adoption,
“Longer term, the forecast calls for the EV market to reach 26% retail share by 2030, which is approximately half of the market share the Biden administration targeted in its climate agenda,” Power said.
California has been the largest consumer market for EVs and, according to J.D. Power forecasts, the state is expected to reach 84% retail share by 2035. However, in 2024, the total number of EVs sold in California declined slightly, while states such as New York, Florida and Colorado have become new growth hot spots. The total number of EV sales in New York rose 23,000, followed by Florida (22,400), Colorado (14,600), Michigan (10,700) and Texas (8,400). “Achieving more even growth rates across the country—along with charging infrastructure to support that growth—will be key to the future of the EV market,” Power said.
“AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.