Click for more urbane details.
Urban Automotive, a customizer of luxury automotive brands, showed its Rolls-Royce Ghost on Milltek Corporation stand at SEMA 2023. It has carbon fiber styling “upgrades, now distributed in the USA officially and exclusively by Milltek as Urban Automotive USA.”
The carbon fiber styling kits were created in-house by company owner Simon Dearn and his design team. Designed and handmade in Britain, Urban Automotive claims its products are the only full-replacement kits available in carbon fiber, “as part of a suite of upgrades which typically includes over 40 individual components.”
The ‘Roller ‘also has an optional Milltek Sport exhaust and a choice of alloy designs from Miami-based premium wheel specialist Vossen. Ahead of the SEMA show, the conversions were undertaken by Platinum Motorsport Group in Los Angeles.
In the USA, Milltek is now the exclusive distributor of Urban Automotive products, as part of a new partnership that will bring a wider selection of premium British tuning and styling brands to customers in the US.
Urban Automotive already offers a wide selection of Land Rover and Range Rover products, but the new Ghost styling kit is only the second Rolls-Royce package on offer, following the success of the enhanced Cullinan luxury SUV range launched in 2022. Since launch, Urban Automotive’s reworked Rolls-Royce Cullinan has attracted a range of high-profile fans, including American media personality called Scott Disick.
Simon Dearn, owner and Head of Design at Urban Automotive, said: “It’s incredibly exciting to be launching our new products at SEMA. Unquestionably one of the key events of the year, SEMA showcases Urban’s new Range Rover and Rolls-Royce Ghost styling packs to a huge audience.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Urban Automotive Custom Rolls-Royce Ghost at SEMA
Click for more urbane details.
Urban Automotive, a customizer of luxury automotive brands, showed its Rolls-Royce Ghost on Milltek Corporation stand at SEMA 2023. It has carbon fiber styling “upgrades, now distributed in the USA officially and exclusively by Milltek as Urban Automotive USA.”
The carbon fiber styling kits were created in-house by company owner Simon Dearn and his design team. Designed and handmade in Britain, Urban Automotive claims its products are the only full-replacement kits available in carbon fiber, “as part of a suite of upgrades which typically includes over 40 individual components.”
The ‘Roller ‘also has an optional Milltek Sport exhaust and a choice of alloy designs from Miami-based premium wheel specialist Vossen. Ahead of the SEMA show, the conversions were undertaken by Platinum Motorsport Group in Los Angeles.
In the USA, Milltek is now the exclusive distributor of Urban Automotive products, as part of a new partnership that will bring a wider selection of premium British tuning and styling brands to customers in the US.
Urban Automotive already offers a wide selection of Land Rover and Range Rover products, but the new Ghost styling kit is only the second Rolls-Royce package on offer, following the success of the enhanced Cullinan luxury SUV range launched in 2022. Since launch, Urban Automotive’s reworked Rolls-Royce Cullinan has attracted a range of high-profile fans, including American media personality called Scott Disick.
Simon Dearn, owner and Head of Design at Urban Automotive, said: “It’s incredibly exciting to be launching our new products at SEMA. Unquestionably one of the key events of the year, SEMA showcases Urban’s new Range Rover and Rolls-Royce Ghost styling packs to a huge audience.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.