Volkswagen Sales Flat in 2024

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Volkswagen brand* delivered ~4.8 million vehicles to customers worldwide last year – 1.4 % fewer than in the previous year. However, it was the market leader in Germany with a market share of 19.1% , according to the German Federal Motor Transport Authority (KBA).

“Around the globe, 2024 was a difficult year with sluggish economic activity, political challenges and intense competition – particularly in China,” said Martin Sander, Volkswagen Board Member for Sales, Marketing and Aftersales. “Yet, we are beginning the new year with optimism. Not only do we have attractive products, but we are meeting the needs of a wide variety of customer groups with our extensive, diverse model range that covers all drive types.”

VW Brand Global Deliveries

• Europe: 1,254,500 – down 1.7 %year-on-year.
• South America: 479,400 deliveries – up 21.1% year-on-year.
• North America: 592,300 deliveries – up 18.4% year-on-year.
• China: 2,198,900 deliveries – down 8.3% year-on-year.

The 10 most popular vehicles  in Europe include as many as five Volkswagen models: the Golf, T-Roc, Tiguan, Passat and Polo. Volkswagen led the German market in the BEV segment. Here, Volkswagen vehicles accounted for 16.3 % of new registrations, an increase of 2.8 percentage points on 2023.

SUV sales were strong in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total Volkswagen deliveries, an increase of 1.4 percentage points on 2023. Tiguan was the most popular SUV and best-selling model, followed by the T-Roc – ever since the sales launch of the compact crossover model, more than two million units have been sold. Volkswagen will launch the next generation of the T-Roc in 2025.

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