Click for more.
Volkswagen brand* delivered ~4.8 million vehicles to customers worldwide last year – 1.4 % fewer than in the previous year. However, it was the market leader in Germany with a market share of 19.1% , according to the German Federal Motor Transport Authority (KBA).**
“Around the globe, 2024 was a difficult year with sluggish economic activity, political challenges and intense competition – particularly in China,” said Martin Sander, Volkswagen Board Member for Sales, Marketing and Aftersales. “Yet, we are beginning the new year with optimism. Not only do we have attractive products, but we are meeting the needs of a wide variety of customer groups with our extensive, diverse model range that covers all drive types.”
VW Brand Global Deliveries
- Europe: 1,254,500 – down 1.7 %year-on-year.
- South America: 479,400 deliveries – up 21.1% year-on-year.
- North America: 592,300 deliveries – up 18.4% year-on-year.
- China: 2,198,900 deliveries – down 8.3% year-on-year.
The 10 most popular vehicles in Europe include as many as five Volkswagen models: the Golf, T-Roc, Tiguan, Passat and Polo. Volkswagen led the German market in the BEV segment. Here, Volkswagen vehicles accounted for 16.3 % of new registrations, an increase of 2.8 percentage points on 2023.
SUV sales were strong in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total Volkswagen deliveries, an increase of 1.4 percentage points on 2023. Tiguan was the most popular SUV and best-selling model, followed by the T-Roc – ever since the sales launch of the compact crossover model, more than two million units have been sold. Volkswagen will launch the next generation of the T-Roc in 2025.
*AutoInformed on
** Volkswagen Group including Audi, Skoda and Porsche delivered 9.03 million vehicles globally. This was a ~2.3% drop compared to 2023.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Volkswagen Sales Flat in 2024
Click for more.
Volkswagen brand* delivered ~4.8 million vehicles to customers worldwide last year – 1.4 % fewer than in the previous year. However, it was the market leader in Germany with a market share of 19.1% , according to the German Federal Motor Transport Authority (KBA).**
“Around the globe, 2024 was a difficult year with sluggish economic activity, political challenges and intense competition – particularly in China,” said Martin Sander, Volkswagen Board Member for Sales, Marketing and Aftersales. “Yet, we are beginning the new year with optimism. Not only do we have attractive products, but we are meeting the needs of a wide variety of customer groups with our extensive, diverse model range that covers all drive types.”
VW Brand Global Deliveries
The 10 most popular vehicles in Europe include as many as five Volkswagen models: the Golf, T-Roc, Tiguan, Passat and Polo. Volkswagen led the German market in the BEV segment. Here, Volkswagen vehicles accounted for 16.3 % of new registrations, an increase of 2.8 percentage points on 2023.
SUV sales were strong in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total Volkswagen deliveries, an increase of 1.4 percentage points on 2023. Tiguan was the most popular SUV and best-selling model, followed by the T-Roc – ever since the sales launch of the compact crossover model, more than two million units have been sold. Volkswagen will launch the next generation of the T-Roc in 2025.
*AutoInformed on
** Volkswagen Group including Audi, Skoda and Porsche delivered 9.03 million vehicles globally. This was a ~2.3% drop compared to 2023.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.