Western European Passenger Car Sales Down in July

Ken Zino of AutoInformed.com on Western European Passenger Car Sales Down in July

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The Western Europe passenger vehicle (PV)  selling rate dropped in July, at 11.2 million units/year, returning to the levels seen pre-June. PV registrations fell 0.2% YoY to 916,000 units.*

“Following an improvement in the selling rate in June, Western Europe returned to the more subdued levels last month. There is a combination of headwinds to market activity that look unlikely to ease significantly anytime soon. Interest rates remain high, even though first moves to loosen monetary policy have now been made by the ECB and the Bank of England.

“Vehicle pricing is still elevated – despite the supply constraints that caused the sharp uptick in vehicle prices in recent years having faded – and does not show signs of a major downward revision in the near-term. Meanwhile, the BEV market is also losing momentum, said the GlobalData European Light Vehicle Sales Forecasting Team.**

GlobalData Observations and Opinions

  • The German PV market registered 238,000 units in July, a 2.1% decrease YoY. The selling rate slipped to 2.72 million units/year as EV sales continued to struggle. Total YTD sales reached 1.71 million units.
  • Italy’s PV market slowed down in July after a double-digit increase in June. 124,000 units were registered, resulting in a 4.7% increase YoY. The selling rate declined to 1.55 million units/year — the strong result in June was hard to replicate as much of the Ecobonus funds had been exhausted shortly after it was implemented.
  • The French PV market registered 126,000 units in July, a 2.3% decline YoY. The selling rate grew slightly to 1.65 million units/year. The ending of EV incentives like the 2024 social leasing program and limitations to the eco-bonus likely brought sales forward and the market is currently somewhat subdued.
  • The UK PV market registered 148,000 units in July, a 2.5% increase YoY. The selling rate accelerated to 2.14 million units/year. Following previous trends, the fleet sector continues to drive sales in the market while private demand continues to fall. This decline in private demand can be partially attributed to the increased popularity of salary sacrifice purchasing.
  • The Spanish PV market registered 84,000 units in July, a 3.4%improvement YoY though the selling rate fell to 862,000 units/year. An increase in promotional efforts by distributors helped push private channel sales higher.

“Even though YTD sales are up 3.3%, we now expect most of this to unwind over the remainder of the year given the general weakness we have being seeing in selling rates recently,” said the GlobalData* European Light Vehicle Sales Forecasting Team. “We now forecast the full year result to only just eclipse 2023,” said GlobalData. “Monetary policy loosening and lowering vehicle prices should eventually support improved market activity though this will be more evident in 2025. Geopolitical conflicts, as well as political and economic uncertainty provide downside risk.”

*GlobalData

GlobalData says that “4000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.” J.D. Power is also part of GlobalData. Inquiries at: customersuccess.automotive@globaldata.com

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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