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Kia America said today that the new 2027 Telluride flagship SUV and workers from the Telluride’s assembly plant in West Point, Georgia, will join New Year’s Eve revelers in Times Square. the 2027 Telluride made its official world debut at last month’s Los Angeles Auto Show and is expected to arrive in the United States in Q1 2026.*
“The Telluride signaled Kia’s arrival in the top tier of the world’s automotive manufacturers as the rarest of flagship vehicles to serve as a symbol of innovation and challenge while also being as attainable as it is attractive,” said Russell Wager, vice president, marketing, Kia America. “We are pleased to celebrate our Kia Georgia Team Members at the turn of the New Year as both the Telluride and the change in calendar are transformative points in the Kia journey. The dedication of Team Members at our plant in West Point, Georgia, is what made the Telluride the success that it is today and has helped demand grow each and every year.”
Starting at 11:59 pm EST on December 31st, Kia said it will implement a total takeover of the New Year’s Eve countdown clock at 1 Times Square, showcasing various elements of the all-new 2027 Kia Telluride on the large screen immediately below where the Ball drops. “From the Telluride’s contemporary design and sanctuary-like interior to its intuitive technology and available entertainment services, images will flash across the screen as the last minute of 2025 ticks away. At the 20-second mark, the images will transition to celebrate Kia Georgia Team Members responsible for assembling Kia’s most-transformative SUV.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Kia and Times Square New Year Partyers
Click for more.
Kia America said today that the new 2027 Telluride flagship SUV and workers from the Telluride’s assembly plant in West Point, Georgia, will join New Year’s Eve revelers in Times Square. the 2027 Telluride made its official world debut at last month’s Los Angeles Auto Show and is expected to arrive in the United States in Q1 2026.*
“The Telluride signaled Kia’s arrival in the top tier of the world’s automotive manufacturers as the rarest of flagship vehicles to serve as a symbol of innovation and challenge while also being as attainable as it is attractive,” said Russell Wager, vice president, marketing, Kia America. “We are pleased to celebrate our Kia Georgia Team Members at the turn of the New Year as both the Telluride and the change in calendar are transformative points in the Kia journey. The dedication of Team Members at our plant in West Point, Georgia, is what made the Telluride the success that it is today and has helped demand grow each and every year.”
Starting at 11:59 pm EST on December 31st, Kia said it will implement a total takeover of the New Year’s Eve countdown clock at 1 Times Square, showcasing various elements of the all-new 2027 Kia Telluride on the large screen immediately below where the Ball drops. “From the Telluride’s contemporary design and sanctuary-like interior to its intuitive technology and available entertainment services, images will flash across the screen as the last minute of 2025 ticks away. At the 20-second mark, the images will transition to celebrate Kia Georgia Team Members responsible for assembling Kia’s most-transformative SUV.”
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.