Click to enlarge.
Ford and Carhartt during a press conference on Tuesday night at the Detroit Auto Show announced a reunion. For more than 100 years, Carhartt has produced apparel for Ford factory workers, dating back to the 1920s with work-wear programs through the 1970s. Products include new co-branded merchandise and a Super Duty Carhartt edition truck that will be available later this year.
“The multi-year strategic partnership is designed to create long-term impact in three critical areas for the Essential Economy: workforce development, community building and durable products that help strengthen and support the skilled trades,” said Jim Farley, Ford Motor Company CEO, and Linda Hubbard, Carhartt CEO. [This is a summary edited for space- AutoCrat]
Gear, Training and Tools for the Next Generation of Auto Technicians
The next generation of auto technicians is a concern at both companies as Ford aims to provide fast-track training programs by partnering with high schools and community colleges to keep the supply of workers resilient. This includes Ford Philanthropy and Ford dealers’ partnership with TechForce Foundation to support Ford Auto Tech Scholars with training and funding to cover technician tools, credentialing fees, and transportation needs.
Click to enlarge.
Carhartt is now extending its commitment to outfit Ford Auto Tech Scholars in custom Carhartt gear. In addition, Ford and Carhartt are bringing ToolBank to Detroit. ToolBank USA is a non- profit organization that provides access to tools for community revitalization, trade education, and disaster relief.
The Detroit ToolBank opens next month, doubling as a training ground for the next generation of tradespeople. It will offer a free tool lending program that provides, stores, and repairs tools and equipment for local organizations and workers, supplying more than 5000 volunteers and 25,000 tools every year. To support their efforts, Ford is donating a F- 150 with ProPower On Board.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Carhartt Partnership on Products, Workforce Expansion
Click to enlarge.
Ford and Carhartt during a press conference on Tuesday night at the Detroit Auto Show announced a reunion. For more than 100 years, Carhartt has produced apparel for Ford factory workers, dating back to the 1920s with work-wear programs through the 1970s. Products include new co-branded merchandise and a Super Duty Carhartt edition truck that will be available later this year.
“The multi-year strategic partnership is designed to create long-term impact in three critical areas for the Essential Economy: workforce development, community building and durable products that help strengthen and support the skilled trades,” said Jim Farley, Ford Motor Company CEO, and Linda Hubbard, Carhartt CEO. [This is a summary edited for space- AutoCrat]
Gear, Training and Tools for the Next Generation of Auto Technicians
The next generation of auto technicians is a concern at both companies as Ford aims to provide fast-track training programs by partnering with high schools and community colleges to keep the supply of workers resilient. This includes Ford Philanthropy and Ford dealers’ partnership with TechForce Foundation to support Ford Auto Tech Scholars with training and funding to cover technician tools, credentialing fees, and transportation needs.
Click to enlarge.
Carhartt is now extending its commitment to outfit Ford Auto Tech Scholars in custom Carhartt gear. In addition, Ford and Carhartt are bringing ToolBank to Detroit. ToolBank USA is a non- profit organization that provides access to tools for community revitalization, trade education, and disaster relief.
The Detroit ToolBank opens next month, doubling as a training ground for the next generation of tradespeople. It will offer a free tool lending program that provides, stores, and repairs tools and equipment for local organizations and workers, supplying more than 5000 volunteers and 25,000 tools every year. To support their efforts, Ford is donating a F- 150 with ProPower On Board.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.