The new Bronco Riptide project vehicle revealed today is designed for outdoor adventures. With the roof off, doors removed and replaced with tubular doors, and surfboard rack and boards above, there is open air for the fun and sun to shine in. It is part of Ford’s newly launched outdoor brand “Built Wild” with only-4×4 vehicles. Marketing Babble Alert> The 2021 Bronco Riptide custom build is designed with “West Coast fun and factory-backed accessory personalization in mind.” (See AutoInformed.com on Ford Bronco Sequel Appears with First-Ever Four-Door; Ford Bronco Production Underway at Michigan Assembly Plant)
Based on the 2021 Bronco four-door with Sasquatch Package for even more Built Wild capability, the Bronco Riptide vehicle has 35-inch mud-terrain tires mounted to 17-inch factory wheels with optional Ford Performance beadlock rings, Dana Advantek electronic-locking front and rear axles, a high-clearance suspension system with Bilstein position-sensitive long-travel shock absorbers, plus the Bronco Terrain Management System with seven G.O.A.T. Modes designed to help ensure Bronco goes over any type of terrain.
It is powered by a 2.7-liter EcoBoost engine with 10-speed SelectShift automatic transmission with Trail Control, Trail One-Pedal Drive* and Trail Turn Assist. The vehicle has Ford accessories available to retail customers at their dealer at time of purchase. Bronco customers can add the cost of factory- and dealer-installed accessories to their financing and roll it into their monthly payment. Accessories used on Bronco Riptide include a Bestop mesh Bimini top, a Yakima bike rack with Santa Cruz mountain bikes, and a RIGID LED lightbar and mirror-mounted off-road lights. In addition, a unique prototype front steel bumper gives the Bronco Riptide project vehicle added Built Wild durability and capability.
The 2021 Bronco two- and four-door models are being delivered to order-holders now. Learn more about Bronco two- and four-door and Bronco Sport here Ford.com/Bronco.
*Trail One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Personalization – Bronco Riptide Project Vehicle Shown
Based on the 2021 Bronco four-door with Sasquatch Package for even more Built Wild capability, the Bronco Riptide vehicle has 35-inch mud-terrain tires mounted to 17-inch factory wheels with optional Ford Performance beadlock rings, Dana Advantek electronic-locking front and rear axles, a high-clearance suspension system with Bilstein position-sensitive long-travel shock absorbers, plus the Bronco Terrain Management System with seven G.O.A.T. Modes designed to help ensure Bronco goes over any type of terrain.
It is powered by a 2.7-liter EcoBoost engine with 10-speed SelectShift automatic transmission with Trail Control, Trail One-Pedal Drive* and Trail Turn Assist. The vehicle has Ford accessories available to retail customers at their dealer at time of purchase. Bronco customers can add the cost of factory- and dealer-installed accessories to their financing and roll it into their monthly payment. Accessories used on Bronco Riptide include a Bestop mesh Bimini top, a Yakima bike rack with Santa Cruz mountain bikes, and a RIGID LED lightbar and mirror-mounted off-road lights. In addition, a unique prototype front steel bumper gives the Bronco Riptide project vehicle added Built Wild durability and capability.
The 2021 Bronco two- and four-door models are being delivered to order-holders now. Learn more about Bronco two- and four-door and Bronco Sport here Ford.com/Bronco.
*Trail One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.