Rolls-Royce Announces First Full Electric Car

Ken Zino of AutoInformed.com on Rolls-Royce Spectre, Its First Full Electric Car

A Rolls sports coupe? Click to Enlarge.

Rolls-Royce Motor Cars announced today that on-road testing of its first fully electric motor car – Spectre – is about to begin. It will come to market in Q4 2023, lagging significant competitors such as Mercedes-Benz, Renault Group, Cadillac and BMW Group – it owns Rolls* – among others. Global testing will cover 2.5 million kilometers – a simulation of 400 years of use, according to Rolls. By 2030 all Rolls-Royce products will be fully electric. The first one, Spectre debuts  Rolls-Royce’s own spaceframe architecture.

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting,” said Chief Executive Officer, Torsten Müller-Ötvös.

“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come,’ was the (live in the past?) selling/marketing point cited by Müller-Ötvös.

In 2017, Rolls debuted Phantom, and with it an aluminum architecture: a scalable and flexible spaceframe that would underpin all new Rolls-Royce motor cars. This technology – developed for Rolls-Royce by Rolls-Royce it was claimed and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.

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* Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group, and is a separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Rolls-Royce Announces First Full Electric Car

  1. Pingback: Rolls-Royce ‘Boat Tail’ Makes Global Debut | AutoInformed

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