Rolls-Royce ‘Boat Tail’ Makes Global Debut

Click to Enlarge.

Rolls-Royce’s Coachbuild Boat Tail makes its global public debut tomorrow at the snobby (boogie?) Concorso d’Eleganza Villa d’Este* on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, which is owned by BMW**. It will then be available for guests and journalists to view for two days before returning to the seclusion that have surrounded it since it was formally revealed in May 2021.

Boat Tail marks a retrograde moment in the archives of Rolls-Royce, “demonstrating the brand’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first Coachbuild Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.”

Said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars >marketing babble alert> “It is a truly historic moment for the marque. We are leading a modern coach-building movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities.”

Since it is a hand-built, one-of-a-kind creation whereby both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

AutoInformed.com on

• Rolls-Royce Announces First Full Electric Car
• BMW and Rolls Note Rolls-Royce Founder’s Birthday
• Union Strike Saves Rolls-Royce Jobs in Barnoldswick
• Rolls-Royce on CS Rolls’ Record Run in a Wright Flyer
• Record Number Join Rolls-Royce Apprenticeship Program
• BMW Stops Sales and Leasing of Mini, 5-Series, X1 and Rolls-Royce models for Bad Seat Belts. No Accidents, Injuries Known

 * First held in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este claims to be one of the most glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only.

** Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group. It is a separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.