Maserati – First Italian Luxury Brand to Produce EVs?

Do you think Alfa Romeo and Ferrari might have other plans?

During 2021 Maserati, the Stellantis Group’s only luxury brand, posted an increase in its global market share to 2.4%, at 2.9% and 2.7% in North America and China, respectively. Maserati recorded robust growth in sales, at +41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide during 2021. Adjusted Operating Income (AOI) margin* stood at 5.1% and Net Revenues* were €2,021 million. (AutoInformed: Stellantis Claims Record First Year with €13.4B Net Profit)

Now, Maserati claims it is about to become the first luxury brand to launch a 100% electric sports car under the Maserati Folgore name (translation Lightning or Flash of Lighting). The new Gran Turismo will be the first car in Maserati history to adopt 100% electric “solutions.” Made at the Mirafiori production site, it will debut in the market in 2023. The new Gran Turismo, it’s claimed, will offer “cutting-edge technical solutions derived from Formula E – superb performance, comfort and elegance.”

Next year, the all-new Grecale SUV, scheduled for launch in the next few days, will also be available in an electric version. All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete Maserati Folgore offerings “to attract the new luxury consumer in all market segments. By 2030, the entire Maserati range will be full electric.”

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*Presented Pro Forma and as if the FCA and PSA merger was completed on Jan 1 ’20. Refer to Stellantis’ 2021 Form 20-F available under the Investors section of the Stellantis corporate website at www.stellantis.com for additional information regarding the Pro Forma results.