Toyota Joins Third Row Parade – First-Ever Grand Highlander

Ken Zino of AutoInformed.com on Toyota Joins the Third Row Parade With First-Ever Grand Highlander

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Toyota today teased the inside of the first-ever 2024 Grand Highlander SUV ahead of its world premiere on 8 February 2023. This is the latest trend from off-shore automakers – Mazda, Mercedes Benz recently – to try and capture the growing and profitable full-size SUV market dominated by the traditional Detroit Three, Ford, GM and Chrysler now Stellantis.  (autoinformed.com on: Three Rows Have It – 2024 Mazda CX-90 Debuts)

“A unique SUV with room for all and the ‘stuff’ we need, Grand Highlander is the active family cruiser fit for everything from short excursions to cross-country adventures. With a spacious third row with ample legroom for adults and children coupled with enough cargo space to fit seven pieces of luggage in the back – the freshly designed, three-row SUV is fully functional for the road ahead,” Toyota said.

More details coming in a week during the Chicago Auto Show. Toyota  said it intends to make a “grand” entrance on 8 February by unveiling the all-new Grand Highlander.

The Highlander nameplate was first introduced in 2001. Four generations later and with more than 20 years of sales success, Toyota will do it again with an “equipped for family adventures” Grand revision to the lineup.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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