Click for more Ariya.
Nissan said today in Yokohama Japan that an Ariya electric vehicles with e-4ORCE all-wheel control arrived at the South Pole in Antarctica. Chris and Julie Ramsey finished their 10-month, 30,000 km marketing promotion that started on the frozen Arctic Sea at the 1823 Magnetic North Pole. Then they crossed mixed terrains and conditions in North, Central and South America before reaching the South Pole. This is the first time any vehicle has done so.
“It has been an extraordinary journey to follow and a point of pride for us at Nissan. It has shown how Nissan’s innovative technology continues to deliver excitement, whether on a trip to the office or to the Antarctic,” said Allyson Witherspoon, Corporate vice president, Nissan Global Marketing, Brand and Merchandizing.
The Ariya EV was basically factory-standard with no modifications to the powertrain or battery, However, modified by polar mobility specialists Arctic Trucks, to adapt 39-inch BF Goodrich tires.
Chris and Julie began planning Pole to Pole in 2017 after completing the Mongol Rally in their Nissan LEAF, the first time an EV had been at the 10,000-km challenge. They felt Pole to Pole was the ultimate EV adventure and made it a reality through a commitment to collaboration and innovation with like-minded partners.
“Pole to Pole started out as just Chris and I, but the expedition team is now made up of thousands of kind, forward-thinking people,” said Julie Ramsey. These supporters and contributors want to make a difference and share the excitement of electric driving.”
No word on whether Nissan is working on an amphibious version as the polar ice caps continue to melt.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Nissan Ariya EV Arrives at South Pole
Click for more Ariya.
Nissan said today in Yokohama Japan that an Ariya electric vehicles with e-4ORCE all-wheel control arrived at the South Pole in Antarctica. Chris and Julie Ramsey finished their 10-month, 30,000 km marketing promotion that started on the frozen Arctic Sea at the 1823 Magnetic North Pole. Then they crossed mixed terrains and conditions in North, Central and South America before reaching the South Pole. This is the first time any vehicle has done so.
“It has been an extraordinary journey to follow and a point of pride for us at Nissan. It has shown how Nissan’s innovative technology continues to deliver excitement, whether on a trip to the office or to the Antarctic,” said Allyson Witherspoon, Corporate vice president, Nissan Global Marketing, Brand and Merchandizing.
The Ariya EV was basically factory-standard with no modifications to the powertrain or battery, However, modified by polar mobility specialists Arctic Trucks, to adapt 39-inch BF Goodrich tires.
Chris and Julie began planning Pole to Pole in 2017 after completing the Mongol Rally in their Nissan LEAF, the first time an EV had been at the 10,000-km challenge. They felt Pole to Pole was the ultimate EV adventure and made it a reality through a commitment to collaboration and innovation with like-minded partners.
“Pole to Pole started out as just Chris and I, but the expedition team is now made up of thousands of kind, forward-thinking people,” said Julie Ramsey. These supporters and contributors want to make a difference and share the excitement of electric driving.”
No word on whether Nissan is working on an amphibious version as the polar ice caps continue to melt.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.