Ford Motor Company (NYSE: F) said U.S. retail sales rose 5% in the first quarter of 2025. However, overall, total Ford sales for the quarter decreased 1% year over year. Ford claimed this was “mainly due to daily rental fleet sales timing and lost volume from the discontinuation of the Ford Edge and Transit Connect.” In March, F-Series sales rose 38% with a first quarter increase of 24% on sales of 190,389 trucks. F-Series continued as America’s best-selling truck lineup based on preliminary data. General Motors left Ford in in the dust. (Read AutoInformed.com on: GM Q1 2025 U.S. Sales Lead Auto Industry )
“F-Series, along with the popular Ranger and Maverick, together lifted Ford’s total pickup sales to 243,317 in the first quarter. To close out the quarter, Maverick, as a result of improved availability, tallied an all-time monthly sales record of 19,008 pickups sold in March,” Ford said.
Ford Sales at a Glance
- Coming off a record year in 2024 from a small base in 2023, electrified vehicles (hybrid, plug-in hybrid, and electric) obtained Q1 sales totaling 73,623, up 26% over last year. In the first quarter, Ford’s electrified vehicles represented 15% of total sales – up 3 percentage points year-over-year.
- Mustang Mach-E is off to a record start on sales of 11,607 electric SUVs, despite limited inventory. The 2025 model year Mustang Mach-E SUVs are now in transit and will make their way to dealer lots in April. Sales of E-Transit, America’s best-selling electric van rose 30%, totaling only 3756.
- Total hybrid sales rose 33%, with F-150 hybrid also up 33%. Maverick, America’s most affordable pickup, begins the year as America’s best-selling hybrid pickup on sales of 21,414.
- Ford off-road performance vehicles totaled 105,222 pickups and SUVs in the first quarter – up 20%. These off-road performance vehicles include Bronco and Bronco Sport as well as Raptor, Tremor, Timberline and FX4 vehicle packages on Ford pickups and SUVs. Ford begins the year with off-road performance vehicles representing 21% of total sales, up nearly 4 percentage points compared to a year ago.
- Bronco, the leader of Ford’s off-road performance vehicles, jumped to a strong start in first quarter on sales of 32,595 SUVs, up 35% compared to the same period last year. Based on the most recent retail registration data, which lags in its availability, Bronco outsold Jeep Wrangler in December 2024 and January of this year. The Bronco family, including Bronco Sport, totaled 65,958 SUVs – up 19% over last year.
- Since 2023, the number of Ford Pro connected commercial vehicles grew by over 40% with greater than 5 million in operation today. The Ford Pro Intelligence software platform now has a~674,000 active subscriptions, based on end of first quarter estimates, up an estimated 20% year-over-year.
- Customer usage of BlueCruise, Ford’s hands-free highway driving technology, continues to grow. At the end of the first quarter, customer usage reached an estimated 5 million cumulative hands-free highway hours driven across Ford and Lincoln. The new BlueCruise 1.4 version of software, with an improved hands-free highway driving experience, has shipped on the new 2025 F-150, 2025 Expedition, and 2025 Lincoln Navigator. Meanwhile, BlueCruise 1.5 with Automatic Lane Change is shipping on the 2025 Mustang Mach-E.
- Ford and Lincoln dealers provided customers with more than 3.8 million remote service experiences in 2024. During the first quarter, with services up 11% and 879,204 service experiences. These include Mobile Service where technicians drive to service a customer’s vehicle, and Pickup & Delivery where a dealer employee picks up, services and returns a customer’s vehicle. Dealers have provided more than 503,822 Mobile Service experiences during the first quarter of this year, up 14.5% from year-ago.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Motor Q1 U.S. Retail Sales Up 5%
Ford Motor Company (NYSE: F) said U.S. retail sales rose 5% in the first quarter of 2025. However, overall, total Ford sales for the quarter decreased 1% year over year. Ford claimed this was “mainly due to daily rental fleet sales timing and lost volume from the discontinuation of the Ford Edge and Transit Connect.” In March, F-Series sales rose 38% with a first quarter increase of 24% on sales of 190,389 trucks. F-Series continued as America’s best-selling truck lineup based on preliminary data. General Motors left Ford in in the dust. (Read AutoInformed.com on: GM Q1 2025 U.S. Sales Lead Auto Industry )
“F-Series, along with the popular Ranger and Maverick, together lifted Ford’s total pickup sales to 243,317 in the first quarter. To close out the quarter, Maverick, as a result of improved availability, tallied an all-time monthly sales record of 19,008 pickups sold in March,” Ford said.
Ford Sales at a Glance
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.