Annals of Marketing and Racing – Cadillac Opulent Velocity

Ken Zino of AutoInformed.com on Annals of Marketing and Racing – Cadillac Opulent Velocity

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Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity. (AutoInformed on: Driving the Cadillac CTS-V Coupe)

“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.”

The latest echoes of Cadillac’s V-Series, the 2025 CT5-V and CT5-V Blackwing, debuted in January with a mild freshening while maintaining a performance focus. V-Series was first launched at Sebring International Raceway in March 2004, with the race and subsequent first win of the CTS-V.R race car in the SCCA Pro Racing World Challenge GT race.

“V-Series forges a transformative relationship between Cadillac’s championship-winning motorsports program and the road vehicles it influences,” said Brandon Vivian, executive chief engineer, Cadillac. “It is a proven formula delivering authentic performance through technology, resonating with our passionate V-Series enthusiasts over the past two decades.”

Cadillac returns to the Mobil 1 Twelve Hours of Sebring this weekend to celebrate the 20th anniversary of V-Series, while aiming to defend last year’s win by the No. 31 Whelen Cadillac team. It finished second in the season opener at Daytona – two seconds behind the winning Penske Porsche. (Read Ken Zino on Rolex 24 At Daytona – Record Crowd as Porsche Beats Cadillac)

Despite the number of entries Daytona this year was a two car race for the overall top finish and Grand Touring Prototype (GTP) class win. The No. 31 Whelen Cadillac Racing Cadillac V-Series.R and the No. 7 Porsche Penske Motorsport Porsche 963 fiercely fought each other. Porsche appeared to have the edge ~19 hours in. Matt Campbell and Felipe Nasr combined to build a 10-second lead in the Penske Porsche. However, Pipo Derani and Tom Blomqvist had other ideas and brawled in the Cadillac, highlighted by Blomqvist passing for the lead at more than 200 mph on Nasr into Turn 1 with only one hour, 20 minutes remaining.

A full-course yellow with ~52 minutes left erased Blomqvist’s 2.2-second lead. When the pits opened, the Porsche crew got Nasr out ahead for the green flag with 32 minutes to go. The clean air at the front of the field allowed Nasr needed to preserve the No. 7 Porsche in first, which he co-drove with Dane Cameron, Matt Campbell and 2023 Indy 500 winner Josef Newgarden finishing 2.112 seconds ahead of the No. 31 Cadillac driven by Blomqvist, Pipo Derani and Jack Aitken.

Jordan Taylor, Louis Deletraz, Colton Herta and Jenson Button finished third in the No. 40 Wayne Taylor Racing with Andretti Acura ARX-06. Full results click here. This was the 23rd time Porsche claimed overall honors in the Rolex 24, the last coming in 2010 using a Riley chassis in the Daytona Prototype (DP) class fielded by Action Express Racing, ironically the same experienced team that now runs the Whelen Cadillac. (AutoInformed on: Mannheim – Porsche Penske Motorsport Reveals Team Home)

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