Click to enlarge.
The Pantone Color Institute publishes the Pantone Fashion Color Trend Report, its preview of popular and innovative colors that provides important stimuli for the world of design and fashion. In the latest issue for New York Fashion Week (NYFW 6 – 11 September 2024), Pantone noted Turbonite *– the first time the report has featured a customized color from an automotive brand. Porsche has been varying the look of its Turbo derivatives with this metallic grey tone since late in 2023. The sports car manufacturer and the color specialist will celebrated the publication of ‘The Story of Turbonite’ at an event ahead of NYFW.
“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process,” Mauer claimed.
The target group for Pantone’s Fashion Color Trend Report is said to include the entire design and fashion world. “Car design and fashion have inspired each other for many years. Trend scouts very closely observe what’s new and what can be adapted,” said Laurie Pressman, Vice President of the Pantone Color Institute. “In our opinion, Turbonite has the potential to become an iconic color and shape the perception of the Porsche brand for years to come. Simply put, this metallic grey tone has that certain something. We are happy to reward the courage it took to develop this exclusive color by including it in our Pantone Fashion Color Trend Report Spring / Summer 2025/2026.”
In August, Porsche celebrated the 50th birthday of the 911 Turbo with a special edition, while also commemorating all Turbo derivatives as a special, highly emotional part of the brand. A limited anniversary model of the 911 Turbo S and a Taycan Turbo S were at the ‘Porsche x Pantone’ event as part of the NYFW, illustrating that irrespective of body shape and drive concept, Turbonite creates a unique look all by itself, Porsche claimed.**
Aside from standard factory colors, Porsche offers individualized paintwork with ‘Paint to Sample’ and ‘Paint to Sample Plus’. With ‘Paint to Sample’, the focus is on the availability of classic Porsche colors recognizable from the company’s history. At present, the range across all model lines comprises more than 170 colors. ‘Paint to Sample Plus’ also offers the option of creating individual colors based on customer specifications.
*About Turbonite
Gold-tinted elements create the elegant, metallizing effect of Turbonite. The top layer exhibits a contrasting satin-matte finish. For the Porsche Turbo derivatives across all model lines, the lettering on the rear, the Daylight Opening (DLO) and the borders of the side windows are finished in Turbonite, which is also the dominant color in the exclusive crest. All the range-topping high-performance models feature this crest on the front of the car, as well as on the lightweight alloy wheels and the steering wheel. Depending on the model line, further details such as the inlays in the front aprons, the spokes, or the aeroblades in the light alloy wheels can be finished in this exclusive color.
Additionally, selected components in the interior, for example the trim strips and the belt straps, as well as a number of controls such as the mode switch and the air conditioning controls, also come in Turbonite. In this case, too, the exact scope depends on the model line. In combination with a black interior, Turbonite is also used as a contrasting color for the decorative stitching on the seats, door panel trims, instrument panel and floor mats.
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Annals of Marketing – Porsche Turbonite at Fashion Week
Click to enlarge.
The Pantone Color Institute publishes the Pantone Fashion Color Trend Report, its preview of popular and innovative colors that provides important stimuli for the world of design and fashion. In the latest issue for New York Fashion Week (NYFW 6 – 11 September 2024), Pantone noted Turbonite *– the first time the report has featured a customized color from an automotive brand. Porsche has been varying the look of its Turbo derivatives with this metallic grey tone since late in 2023. The sports car manufacturer and the color specialist will celebrated the publication of ‘The Story of Turbonite’ at an event ahead of NYFW.
“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process,” Mauer claimed.
The target group for Pantone’s Fashion Color Trend Report is said to include the entire design and fashion world. “Car design and fashion have inspired each other for many years. Trend scouts very closely observe what’s new and what can be adapted,” said Laurie Pressman, Vice President of the Pantone Color Institute. “In our opinion, Turbonite has the potential to become an iconic color and shape the perception of the Porsche brand for years to come. Simply put, this metallic grey tone has that certain something. We are happy to reward the courage it took to develop this exclusive color by including it in our Pantone Fashion Color Trend Report Spring / Summer 2025/2026.”
In August, Porsche celebrated the 50th birthday of the 911 Turbo with a special edition, while also commemorating all Turbo derivatives as a special, highly emotional part of the brand. A limited anniversary model of the 911 Turbo S and a Taycan Turbo S were at the ‘Porsche x Pantone’ event as part of the NYFW, illustrating that irrespective of body shape and drive concept, Turbonite creates a unique look all by itself, Porsche claimed.**
Aside from standard factory colors, Porsche offers individualized paintwork with ‘Paint to Sample’ and ‘Paint to Sample Plus’. With ‘Paint to Sample’, the focus is on the availability of classic Porsche colors recognizable from the company’s history. At present, the range across all model lines comprises more than 170 colors. ‘Paint to Sample Plus’ also offers the option of creating individual colors based on customer specifications.
*About Turbonite
Gold-tinted elements create the elegant, metallizing effect of Turbonite. The top layer exhibits a contrasting satin-matte finish. For the Porsche Turbo derivatives across all model lines, the lettering on the rear, the Daylight Opening (DLO) and the borders of the side windows are finished in Turbonite, which is also the dominant color in the exclusive crest. All the range-topping high-performance models feature this crest on the front of the car, as well as on the lightweight alloy wheels and the steering wheel. Depending on the model line, further details such as the inlays in the front aprons, the spokes, or the aeroblades in the light alloy wheels can be finished in this exclusive color.
Additionally, selected components in the interior, for example the trim strips and the belt straps, as well as a number of controls such as the mode switch and the air conditioning controls, also come in Turbonite. In this case, too, the exact scope depends on the model line. In combination with a black interior, Turbonite is also used as a contrasting color for the decorative stitching on the seats, door panel trims, instrument panel and floor mats.
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