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Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.
“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.”
Many CW aficionados familiar with this condiment know it for being paired with Volkswagen’s currywurst sausage, first created in 1973. Developed by Volkswagen-employed chefs, the official currywurst recipe is said to be a secret known only to a few people. The spiced sausage is often served chopped into bite-size slices in a bowl and doused with the sauce. It was Volkswagen’s currywurst, also once sold under an official VW part number, that originally inspired the Volkswagen condiment production, dating back to 1996.
VW said it is “proud to share this special, limited supply of VW’s condiment for Americans to enjoy during its 75th anniversary celebration. The public can also get a taste of the condiment when it makes a special appearance at ChainFEST, the world’s premier gourmet chain food festival in Los Angeles, on 5 October 2024.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – VW Gewürz Ketchup Brand
Click for more.
Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.
“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.”
Many CW aficionados familiar with this condiment know it for being paired with Volkswagen’s currywurst sausage, first created in 1973. Developed by Volkswagen-employed chefs, the official currywurst recipe is said to be a secret known only to a few people. The spiced sausage is often served chopped into bite-size slices in a bowl and doused with the sauce. It was Volkswagen’s currywurst, also once sold under an official VW part number, that originally inspired the Volkswagen condiment production, dating back to 1996.
VW said it is “proud to share this special, limited supply of VW’s condiment for Americans to enjoy during its 75th anniversary celebration. The public can also get a taste of the condiment when it makes a special appearance at ChainFEST, the world’s premier gourmet chain food festival in Los Angeles, on 5 October 2024.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.