Tag Archives: Rachael Zaluzec

VW Driver Access Program adds Torsten Gross

Posted on 18 June 2025 by Ken Zino

“As someone who’s experienced both the challenges and the triumphs of adaptive driving, I’m honored to join VW in a mission to help others find their way forward,” said Torsten Gross. “Every time I get behind the wheel, whether it’s my race car or my street car, I’m reminded that possibilities are endless and through the Driver Access program, we’re opening that sense of freedom and confidence to even more Volkswagen drivers.” Continue reading →

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Volkswagen Adds New Collision Avoidance Alerts

Posted on 28 October 2024 by Ken Zino

Volkswagen of America today announced new collision avoidance alerts that can provide advance warning to Volkswagen drivers of oncoming roadside hazards and notify some oncoming vehicles that a Volkswagen vehicle is disabled. Starting later this fall, this technology will be included with VW Car-Net Safe & Secure subscriptions* at no additional charge for most MY24 and MY25 Volkswagen vehicles equipped with the proper technology. Volkswagen is the first automaker in the United States to integrate H.E.L.P. ® (Hazard Enhanced Location Protocol) and Road Awareness collision avoidance alerts within its connected vehicle services.

“Putting these collision avoidance alerts into Volkswagen vehicles advances our commitment to the safety of both our drivers and all others who are on the road,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “Volkswagen continues to democratize access to features that help both enhance vehicle safety and exceed the expectations of our vehicle owners.” Continue reading →

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Annals of Marketing – VW Gewürz Ketchup Brand

Posted on 23 September 2024 by Ken Zino

Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.

“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.” Continue reading →

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Milestones – Volkswagen 75th Anniversary in the United States

Posted on 17 January 2024 by Ken Zino

“Over the past 75 years, Volkswagen has grown from a tale of two Beetles into a part of America’s cultural fabric,” said Rachael Zaluzec, Senior Vice President of Customer Experience & Brand Marketing, Volkswagen of America. “We carry people in our name and our heart. As we look forward to the next 75, we will celebrate the real people and real-life moments that have made Volkswagen brand the people’s love story it is today.” Continue reading →

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