BMW 2024 U.S. Sales Up Slightly

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BMW of North America posted Q4 2024 and full year 2024 sales results for the BMW and MINI brands in the U.S. showing a tiny +0.5% increase at 397,645 units.* BMW set a new annual record for electric vehicle sales in the U.S., surpassing 50,000 units for the first time. In the fourth quarter of 2024, BEV sales in the U.S. totaled 13,876 vehicles, a 3.5% decrease from the 14,374 BEVs sold in Q4 of 2023. For the full year 2024, BMW BEV sales increased by 12.3% to total sales of 50,981 vehicles compared to the 45,417 BEV vehicles sold in 2024. The company sold an additional 19,398 plug-in hybrid electric vehicles in 2024, bringing the total number of electrified vehicles sold in 2024 to 70,379, or 19% of total sales.

“This is a fantastic result, which is a direct reflection of the BMW brand’s strength and superior product line-up. U.S. customers really love our ‘Ultimate Driving Machines’ – regardless of drivetrain – which fueled sales growth of both ICE and BEV vehicles,” said Sebastian Mackensen, President & CEO, BMW of North America.

MINI sales were hurt throughout the year by a planned model changeover as the brand began the launch of a completely new product portfolio including a full range of all-new MINI Countryman and Cooper S models. MINI brand sales in the U.S. totaled 8,748 vehicles in the fourth quarter of 2024, a decrease of 18% vs the 10,728 vehicles sold in the fourth quarter of 2023.  For the full year 2024, MINI brand sales decreased by 21.5% to total sales of 26,299 vehicles compared to the 33,497 vehicles sold in 2023.

*Inevitable BMW Sales Footnote

The sales reported in these figures are of BMW passenger cars and light trucks, as well as MINI passenger cars.  Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars.  As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the Q4 2024 report occurred between October 1, 2024, and January 2, 2025. The sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the full year 2024 report occurred between January 3, 2024 and January 2, 2025.