BMW Invests in Rive for Making Interactive Vehicle Apps

Ken Zino of AutoInformed.com on BMW Invests in Rive for Making Interactive Vehicle Apps

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BMW i Ventures* today announced an investment in Rive, a company working on how teams design and ship user interfaces (UI). BMW claimed Rive has a “growing role in how modern user interfaces are built. Teams are shifting away from static mockups and work-intensive reconstruction in code, toward unified workflows that allow them to design and ship fully interactive content across platforms.” BMW i Ventures joins existing outside investors, including Andreessen Horowitz, Two Sigma, and Duolingo, a mobile learning platform already using Rive to power real-time, interactive experiences.**

“Rive is not only improving design workflows, it’s reshaping how brands build digital experiences and products,” said Kasper Sage, Managing Partner at BMW i Ventures. The BMW Group’s design department immediately recognized the potential. “By merging design and development into a unified workflow, Rive unlocks faster time to market, higher-quality User Interfaces, and frees up valuable developer time, reducing cost. We believe this sets a new standard for the next generation of interactive design.”

Rive enables designers to create animated, interactive graphics and immediately deploy them. Using Rive’s visual Editor, a designer can draw and animate graphics, add logic through a state machine, and immediately export an asset to an app or website without compromise. This unified design-to-development pipeline accelerates development cycles while preserving the designer’s vision in the end product.

“Rive “uses a new lightweight vector format and open-source runtime libraries to ensure these interactive graphics run smoothly anywhere. Rive’s rendering engine can animate complex visuals, even though the file sizes typically remain only a few kilobytes. Moreover, developers can easily integrate Rive graphics into other platforms, game engines and embedded systems. This means a graphic or UI element designed in Rive can be used instantly across multiple devices and screen sizes, ensuring consistency in user experience.”

“We’re thrilled to partner with BMW i Ventures. Their investment accelerates our mission to bring motion to the heart of modern interfaces — giving designers and developers the tools to build interactive experiences that feel alive across every screen, from apps and games to websites, products, and in-car displays,” said Guido Rosso, Co-Founder and CEO of Rive.***

*AutoInformed on

**BMW i Ventures is the independent venture capital firm of BMW Group. From offices in Silicon Valley and Munich, BMW i Ventures invests in early to growth-stage companies defining the future of automotive, sustainability, manufacturing, and supply chain. Since starting in 2011, the firm has $800,000,000 under management and has invested in more than 75 startups, including Bcomp, Boston Metal, CelLink, ChargePoint, GaN Systems, Motorway, Tekion, and Xometry.

***About Rive

Rive says it is a new way to design, build, and ship UI for apps, products, websites, and games. It combines an interactive design tool, a new stateful graphics format, a lightweight multi-platform runtime, and a blazing-fast vector renderer — so you can build custom UI with killer performance. More information here.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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