Category Archives: marketing

Audi and AT&T Price 4G LTE Connectivity at $499

What this does for the deadly distracted driving problem remains to be seen and depends whether the driver or passengers are surfing the web. There is also risk involved; electronics in automobiles are now the largest single source of customer dissatisfaction if there are glitches, dropped voice commands, screen crashes or problems connecting portable devices. Continue reading

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Diddy Combs Hyping Fiat 500L Cars in North America

With two more doors, accommodations for five, smallish people and 42% more interior space than the regular 500, it’s hope that the larger car will boost sales from the 36,000 500 models sold during 2013, which represented a -18% decline year-over-year. So far in January 2014, the newly introduced 500L has sold 729 compared to its intro year of 2013 when 7400 were delivered. Continue reading

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Presidents Day Car Deals

Presidents Day weekend is historically known as one of the best times to purchase a vehicle This year industry experts say shoppers will find the best deals of 2014 to date. Continue reading

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Reverse Jump Record

Television star Rob Dyrdek gets in the Guinness Book of World Records for the Farthest Reverse Ramp Jump in a 2014 Chevrolet Sonic RS Turbo in California. Continue reading

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KIA K900 Laurence Fishburne Super Bowl Ad tweaks Germans

Kia said in Korea that Super Bowl viewers see its first-ever luxury sedan in new ad campaign starring Laurence Fishburne in his role from The Matrix trilogy Continue reading

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Audi Releases Doberhuahua Super Bowl Commercial

Designed to sell the Audi A3 compact car, the spot, called “Doberhuahua,” is supposed to be a take on how when people compromise, things go terribly wrong. We are not amused at the latest German attempt at humor. Continue reading

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GM’s Shop-Click-Drive Internet Selling Expands

More than a third of GM’s 4,300 U.S. dealers are enrolling in “Shop-Click-Drive,” an online internet-shopping tool that could eventually displace traditional auto salespeople. Continue reading

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Chevrolet to Sell 4G LTE Data Connections Next Summer

What this does for the deadly distracted driving problem remains to be seen and depends whether the driver or passengers are surfing the web. There is also risk involved; electronics in automobiles are now the largest single source of customer dissatisfaction if there are glitches, dropped voice commands, screen crashes or problems connecting portable devices. Continue reading

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Chevy’s European Exit Cost to GM More than $1 Billion

While the dropping of Chevrolet as a mainstream brand in Eastern and Western Europe by 2016 is a good strategic move for GM, the retreat will be costly to shareholders. GM estimates that it will take special charges of $700 million to $1 billion primarily in Q4 of 2013 and continuing through the first half of 2014. Continue reading

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See the USA in a Chevrolet, but Not Europe

Cadillac is finalizing plans for expanding in the European market to expand its distribution network during the next three years as it prepares for numerous product introductions. It sounds like the same strategy as the old Chevrolet one, but the difference is GM will not be competing against itself. Cadillac “only” has to compete against Audi, BMW, Lexus and Mercedes-Benz… Continue reading

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Near Dead Lincoln Throws MKC LA Party – Wake or Wedding?

The regional ‘wanna be’ upscale brand badly needs a clean launch of the MKC in the fastest growing luxury segment after the botched introduction of the midsize MKZ sedan that resulted in six months of delays that are only now being resolved. On paper, the Escape based compact SUV is the right vehicle at the right time if customers accept the badge engineering approach that led to Mercury’s demise, a highly dubious proposition that has history against it. Continue reading

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Porsche Macan Compact SUV Debuts in Los Angeles

Porsche introduced a new compact SUV, Macan, built from a Volkswagen architecture at the Los Angeles auto show today. It is part of a global assault on the booming small SUV market and follows the Cayenne philosophy of offering multiple high performance powertrains. Continue reading

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Cadillac, Saks Fifth Avenue to Offer Limited Edition ELR

Cadillac and Saks Fifth Avenue will offer a limited edition 2014 ELR this year in the Saks Holiday Catalog. The so-called 2014 Saks Fifth Avenue Special Edition is limited to 100 electric vehicles with a White Diamond exterior paint color only available with this package. Continue reading

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Capital One and General Motors Debut a New Credit Card

Capital One Financial, General Motors and MasterCard have just the launched a new GM Card that offers consumers a 5% kickback on their first $5,000 worth of annual purchases that can be used to purchase or lease of a new Chevrolet, Buick, GMC or Cadillac. Continue reading

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Camaro Z/28 Beats Porsche 911 Lap Time at Nürburgring

A new 2014 Camaro Z/28 running at Germany’s Nürburgring road course posted a 7:37.40 lap time, Chevrolet says. This beats the best times for the Porsche 911 Carrera S and the Lamborghini Murcielago, among other expensive cars that cost much … Continue reading

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