EU Car Sales Down Again in October. Four Year Trend Ongoing

AutoInformed.com

Because of U.S. taxpayer subsidies at the Detroit Three poor results in Europe are ameliorated.

In October, new car registrations in the EU decreased by 1.8%, totaling 1,005,976 units when compared with the year before.  From January to October, the 27 countries in the European region posted sales of 11,126,436 new cars, or 1.2% less than in the first ten months of 2010, according to ACEA, the automakers trade organization.

Sales in Germany, the largest EU market, remained stable (+0.6%), while results in Italy (-5.5%) and Spain (-6.7%) were negative, leading to an overall 1.8% decline in new registrations. From January to October, Germany was the only major market to post significant growth (+9.8%). France saw its demand slightly increase by 0.4%, while the UK (-4.5%), Italy (-10.8%) and Spain (-19.7%) all declined.

The ongoing economic decline of Europe is causing problems for the Detroit Three Automakers and hurts returns for U.S. taxpayers.

General Motors in its ongoing ineffective  restructuring of Opel said last week that its European subsidiary would not break even for the year as originally promised “due to deteriorating economic conditions,” a five year problem that thus far sees GM doing too little, too late to make Opel profitable for shareholders. GM Group’s EU market share year-to-date is flat at 8.7%, which puts it in fourth place. Simply put, GM needs to drastically cut costs and that means more plant closings and job loses, but its U.S. taxpayer bailout in 2009 bought it time, which is now running out.

The share of Ford Motor in Europe – in fifth place – is also languishing at 8.1% in spite of a completely revised lineup. In the third quarter, Ford Europe reported a pre-tax operating loss of $306 million, compared with a loss of $196 million a year ago. Ford, too, needs to cut costs, but its acceptance of $5.9 billion in subsidized loans from the U.S. Department of Energy is allowing it to retool plants.

Chrysler’s owner Fiat – in sixth place – saw its EU share decline from 8.1% to 7.2% because of the economic turmoil in Italy, the fourth largest car market in the EU after Germany, France and the United Kingdom. Fiat says it won’t recover share in Europe this year. In 2011 Fiat expects losses in Europe -€ 800 million with Italian car sales expected to reach a 30-year low. Fiat earnings are now being improved by results at Chrysler in the U.S., which of course only survived because of a taxpayer bailout.

Volkswagen Group remains the powerhouse of the European auto industry, with a commanding share of 23.2% ytd – up almost 2 percentage points. In second and third places respectively are PSA Group and Renault Group.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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