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Ford Motors (NYSE: F) said today that online orders are open for the 2024 Ford F-150 Lightning trucks, now shipping from the Rouge Electric Vehicle Center. In January Ford dropped a shift at Rouge because of weak demand for the Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. There was also another interruption in production for unspecified quality issues. The previously announced MSRP of the 2024 F-150 Lightning is being reduced [footnote 1]. The so-called F-150 Lightning Flash™, is now available with a starting MSRP [2] under $70,000, and comes with an extended-range battery.
Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC Sierra, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023.*
Changes for 2024 Model Year
- A Vapor Injection Heat Pump System to help optimize energy consumption, especially in colder weather conditions. Ford’s heat pump system uses vapor injection in both heating and cooling modes to help optimize system performance in various ambient temperatures.
- Updated charging speed display on the instrument cluster so that customers can see charge status and speed of charge instantly, including an estimated finished charge time.
- Tow Technology Package become standard on XLT and above trims, providing Smart Hitch and On-Board Scales. Also included: 360 Degree Camera, Pro Trailer Backup Assist™, Pro Trailer Hitch Assist ™ and Trailer Reverse Guidance.
- Pro Power Onboard that works even while the truck is off for enhanced productivity.
- Walk Away Lock functionality.
- Ford BlueCruise hands-free highway driving is optional on select trims. New items will be available on Lightning including Lane Change Assist, allowing the driver to switch lanes hands-free with a tap of the turn signal when the path is clear, and In-Lane Repositioning, which helps provide more space by subtly shifting away from vehicles in adjacent lanes
Inevitable Ford Footnotes
[1] MSRP may not represent the actual price at which vehicles are sold in this trade area
[2] New manufacturer suggested retail prices. excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. optional equipment not included. MSRP may not represent the actual price at which vehicles are sold.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
EV Grumblings – Ford Cuts 2024 F-150 Lightning Prices
Click for less…
Ford Motors (NYSE: F) said today that online orders are open for the 2024 Ford F-150 Lightning trucks, now shipping from the Rouge Electric Vehicle Center. In January Ford dropped a shift at Rouge because of weak demand for the Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. There was also another interruption in production for unspecified quality issues. The previously announced MSRP of the 2024 F-150 Lightning is being reduced [footnote 1]. The so-called F-150 Lightning Flash™, is now available with a starting MSRP [2] under $70,000, and comes with an extended-range battery.
Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC Sierra, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023.*
Changes for 2024 Model Year
Inevitable Ford Footnotes
[1] MSRP may not represent the actual price at which vehicles are sold in this trade area
[2] New manufacturer suggested retail prices. excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. optional equipment not included. MSRP may not represent the actual price at which vehicles are sold.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.