It has, says Genesis, “distinct brand elements, a transparent, open floorplan, an indoor vehicle delivery area, and infrastructure to support the upcoming portfolio of Electrified Genesis models… unique design elements are on full display, such as a private brand cube where customers may review material samples, vehicle specifications, and more in a stress-free environment.”
Genesis of Lafayette is the first of many planned retail facilities for the brand in the United States. Six more locations are currently under construction with an additional twenty in early planning stages. Genesis of Lafayette is owned and operated by dealer principal Arthur C. LeBlanc Jr. and Sterling Automotive Group. Customers can book an at-home test drive online, and take delivery of their new vehicle at their residence or place of business.
To celebrate the grand opening and give back to the community, Genesis Motor America and Genesis of Lafayette presented a $15,000 donation to the Boys and Girls Clubs of Acadiana. This charitable contribution marks the continuation of Genesis Gives, a new initiative that supports STEAM (science, technology, engineering, arts, mathematics) education, sports, and athletics programming for children. Genesis Gives has contributed more than $300,000 to causes across the United States since its launch in November 2021.