GM Delivers 2.6 Million Vehicles in US During 2023

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General Motors (NYSE: GM) said today that it along with GM dealers delivered 2.6 million vehicles in the US during calendar year 2023. This was an increase of 14% year-over-year, reflecting the ongoing Biden Administration economic recovery, in AutoInformed’s view since 2023 will be the best year since the pandemic began. GM also held off a strong performance from Toyota keeping it the best-selling automaker in the US.

GM said it led the industry in total sales and was the top selling manufacturer of trucks, full-size pickups, full-size SUVs, ‘affordable SUVs’* and fleet vehicles. All GM brands posted increases. GM said its total market share increased 0.3 ppts. to 16.3%, which is preliminary based on an estimated 16 million vehicle US industry total.*

“We grew our market share in 2023, maintaining strong pricing and low incentives. We led the industry in trucks and had great success with our affordable SUVs like the Chevrolet Trax and Buick Envista, some of today’s hottest-selling vehicles,” said Marissa West, GM senior vice president and president, North America. “In 2024, we expect industry sales to remain strong and we’re excited about the opportunities ahead as we expand customer choice with new vehicles like the Chevrolet Equinox EV and Cadillac Escalade IQ.”

GM Brand Calendar Year Highlight Claims

Buick – Sales up 61%

• Fastest-growing mainstream brand
• in the industry
• Encore GX sales up 92%
• Envision sales up 71%
• Envista off to a fast start with
• 13,302 units sold
• Record sales of Avenir luxury trim,
• now offered across all Buick models

Cadillac – Sales up 9%

• Best total sales since 2019,best retail sales since 2017
• Record year for CT5 sales (up 17%)and record retail sales for CT4
• Escalade sales up 4%,best since 2007
• Record year for V-Series and Blackwing sales, up 55%

Chevrolet – Sales up 13%

• Silverado highest-ever ATPs led by fast-turning off-road capable trims and increased loyalty
• Record year for combined Bolt EV and Bolt EUV sales, up 63% (62,045 units)
• Record sales of crossovers (up 36%),led by Trax (up 311%) and Trailblazer (up 82%)
• Tahoe #1 in segment with sales up 4%, best since 2007
• Suburban sales up 4%,best since 2018

GM envolve (sic) – Sales up 20%

• Number 1 in commercial fleet deliveries for the 2nd straight year
• Government sales up 28%,best since 2012
• GM won both 2023 Automotive Fleet Car and Truck of the Year awards: Chevrolet Bolt EV was first EV to win; Chevrolet Silverado won for 5th time
• Chevrolet Blazer EV became the first GM EV to earn police pursuit certification, outperforming Ford’s Mustang Mach-E (average lap time, high-speed acceleration and performance consistency in Michigan State Police test.)

GMC – Sales up 9%

• Best total sales since 2019,best retail sales since 2017
• Best-ever Sierra sales (up 22%) and retail market share
• Sierra’s record ATPs lead the full-size pickup segment
• Record sales of AT4 and Denali

GM 2024 Outlook

• Forecasting 16 million vehicle U.S. industry total
• Scaling production of Cadillac LYRIQ, Chevrolet Silverado EV, GMC HUMMER EV, Chevrolet Blazer EV
• New EVs launching include the Chevrolet Equinox EV, Cadillac Escalade IQ, Cadillac CELESTIQ, Cadillac OPTIQ
• New or redesigned ICE models launching include the GMC Acadia, Chevrolet Equinox, Buick Envision, Chevrolet Traverse, Cadillac CT5, GMC Yukon, Chevrolet Tahoe, Chevrolet Suburban

*Inevitable GM Footnotes

• GM defines affordable SUVs as the group of lowest priced SUVs available in US with a base MSRP of less than $27,000.
• All comparisons are year-over-year, unless otherwise noted
• Data as of 2 January 2024