Honda to Show AC-X Plug in Hybrid at Tokyo Motor Show

AutoInformed.com

Honda’s latest production car attempt in the U.S. to catch Toyota Prius, the undisputed hybrid sales leader is an updated 2012 Insight hybrid offers the highest EPA fuel economy of any new vehicle currently available with a Manufacturer’s Suggested Retail Price starting under $20,000.

Honda Motor Company will debut a new AC-X plug in hybrid at the Tokyo Motor Show next month. The Number Three Japanese automaker – and perennial second place hybrid sales leader behind the clear leader Toyota – says this next-generation plug-in hybrid vehicle offers a more comfort during all driving situations, from urban to long-distance driving.

Two operating modes are available an “engine drive mode” for more aggressive driving or an “automatic drive mode” for more relaxed and presumably more efficient driving. In addition, there will be a pure electric vehicles concept coupe, dubbed for the moment Small Sports EV.

The Honda Tokyo Motor Show display will also have next-generation electromotive concept models in two-, three-wheel commuter vehicles designed urban mobility. No further technical details are available.

Honda’s latest production car attempt in the U.S. to catch Toyota Prius, the undisputed hybrid sales leader at almost 94,000 in 2011 compared to fewer than 14,000 Insights, results in an updated 2012 Insight hybrid with revised exterior and interior styling. There’s also an improved EPA fuel economy rating. The new Insight’s city/highway/combined EPA fuel economy rating of 41/44/42 mpg is up from 40/43/41 on the outgoing Insight hybrid model.

More significant is a low price for Insights that are just now arriving in dealerships. Honda continues to offer the highest EPA fuel economy rating of any new vehicle currently available with a Manufacturer’s Suggested Retail Price (MSRP) starting under $20,000, which is really $19,120 for the base Insight delivered, plus state and local taxes.

The Insight remains a five-passenger, five-door dedicated hybrid with unique styling that is so important to early adopters and buyers who want “green” bragging rights. Hybrid conversions of existing body styles – starting with Ford’s Escape Hybrid, and notably Toyota’s  excellent Camry hybrid – have not been successful in what remains a small niche market in spite of their demonstrated fuel economy improvements with little to no compromise in performance or utility.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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