Hyundai Motor Group to Test Autonomous Car-Hailing

Ken Zino of AutoInformed.com on Hyundai Motor Group to Test Autonomous Car-Hailing

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Hyundai Motor Group has announced that it will pilot a RoboRide car-hailing service in Gangnam in Seoul, South Korea, using IONIQ 5 battery electric vehicles (BEV) with in-house developed level 4 autonomous driving technology. RoboRide will be the first car-hailing service with autonomous driving vehicles to operate in Gangnam, one of the most congested areas in metropolitan Seoul. (See AutoInformed: SAE Autonomous Driving Levels)

For the ride-hailing experiment, the Group has obtained a temporary autonomous driving operation permit from the Ministry of Land, Infrastructure and Transport (MOLIT) of Korea. It will collaborate with Jin Mobility, a Korean startup operating the artificial intelligence (AI)-powered car-hailing mobility platform ‘i.M.’. Jin Mobility will be in charge of operating the two IONIQ 5 RoboRide units on its i.M application.

The Group also plans to expand the pilot service, while further developing autonomous driving technology “with consideration for various conditions, such as driving stability.”

The Group expects to collect valuable autonomous driving data and plans to further develop the level 4 autonomous driving technology to navigate safely and flexibly in complicated urban environments. To prepare for such a complicated driving environment, the Group has also worked with Seoul Metropolitan Government to establish a system that can connect traffic signals with autonomous vehicles. It has also gathered abundant driving data since 2019 by testing autonomous driving in Gangnam area.

The Group will also provide an in-house developed remote vehicle assist system for safety. The system monitors autonomous driving status, vehicle and route, and supports the trip with remote assist functions, such as changing the lane under circumstances where autonomous driving is not feasible. “Based on the level 4 autonomous driving technology, a RoboRide vehicle will perceive, make decisions, and control its own driving status, while its safety driver will only intervene under limited conditions,” Hyundai Group said.

The RoboRide pilot service will operate from 10 a.m. to 4 p.m., from Monday to Friday, to minimize any possible inconveniences on the road. Up to three passengers can be on a ride. A safety driver will be in the vehicle to respond to any emergencies. The Group plans to operate an initial demonstration service for internally selected personnel, and then expand the pilot service targets to general customers in the future.

“At Hyundai Motor Group, we are developing level 4 autonomous driving technology based on the internally developed Advanced Driving Support System (ADAS), whose functionally and safety are verified through mass production and successful commercial launch,” said Woongjun Jang, Senior Vice President and Head of the Autonomous Driving Center of Hyundai Motor Group.

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