July Used Car Sales Boom. Have Automakers Priced New Vehicles – Now with an Average $30,000 Price – Too High?

The latest research shows that sales of used cars and light trucks in the U.S. grew strongly – up more than 13% for the month of July. About 4.5 million previously owned vehicles changed hands. That’s the best July since 2005, according to consultancy CNW Research in a report released this morning.

The number of used sales stands in stark contrast to predicted July new vehicles sales, which will be released tomorrow. The sale of new vehicles in the U.S. will be roughly 11.8 million units on an annual basis in July. This is the third straight month below the 12 million mark as the U.S. economy remains close to reentering a recession, if it hasn’t already. Worse, the July seasonally adjusted annualized rate (SAAR) at the retail level is predicted to come in at 9.6 million units, according to J.D. Power and Associates.

In a previous CNW report last month about 8% of the people who bought a used vehicle in June were trying to decide between purchasing a new or used car and elected for the older one. This means that approximately 360,000 new-vehicle sales went to older vehicles, according to CNW research. That’s two final assembly plants worth in just one month, and it doesn’t include supporting component parts plants at a time when unemployment is officially more than 9%.

During July, franchised dealers’ used-car operations were up 17.8% to 1.7 million units.  Independent dealers showed a 10.7% increase to 1.7 million units. Private Party (casual and an unknown number deals that are actually part of underground economy activity) sales were up 11.6% to 1.2 million units.  Total value of the vehicles sold in July topped $45.8 billion. Average transaction price slipped slightly from June to $10,193.

Detroit brands represented 62.3% of used vehicles sold in July with Asian brands’ share at 26.3%. European models came in at 11.4%. (See New Vehicles Overpriced, Sending Sales to Used?)

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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