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McLaren Applied is partnering with Blu Wireless to deliver ultra high-speed telemetry for motorsport applications. Through the collaboration, the two companies aspire to providing a data pipe that can handle all data and video streams from a race car in real-time. The technology it’s claimed has been successfully tested over the last 12 months across multiple tests in the UK and North America, including demonstrating multiple HD video links on race cars traveling at speeds above 165 mph. Potentially this will be a new marketing tool for racing organizations to connect with fans. It also has the potential to increase the sophistication of the growing use of computerized racing strategies.
“We are excited to apply our cutting edge mmWave technology to the challenging world of motorsports. The application we’ve developed with our partner McLaren Applied is a perfect fit for the types of environments and high speeds within which the race cars are performing. Our robust, gigabit connectivity and tailored system is certain to deliver real-time, almost life-like experience and will enhance the nail biting excitement of motorsport for viewers,” said Mark Barrett, Chief Commercial Officer at Blu Wireless.
McLaren Applied is also providing systems architecture, integration, and support through its knowledge of motorsport requirements. The solution includes McLaren Applied’s patented software that ensures stable connectivity for vehicles and transportation moving at high speed. The software aggregates data across multiple networks and is a key enabler in the application of the mmWave technology for multi-gigabit connectivity across all race car platforms.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
McLaren and Blu Wireless to Create Racing Video Streams
Click for more.
McLaren Applied is partnering with Blu Wireless to deliver ultra high-speed telemetry for motorsport applications. Through the collaboration, the two companies aspire to providing a data pipe that can handle all data and video streams from a race car in real-time. The technology it’s claimed has been successfully tested over the last 12 months across multiple tests in the UK and North America, including demonstrating multiple HD video links on race cars traveling at speeds above 165 mph. Potentially this will be a new marketing tool for racing organizations to connect with fans. It also has the potential to increase the sophistication of the growing use of computerized racing strategies.
“We are excited to apply our cutting edge mmWave technology to the challenging world of motorsports. The application we’ve developed with our partner McLaren Applied is a perfect fit for the types of environments and high speeds within which the race cars are performing. Our robust, gigabit connectivity and tailored system is certain to deliver real-time, almost life-like experience and will enhance the nail biting excitement of motorsport for viewers,” said Mark Barrett, Chief Commercial Officer at Blu Wireless.
McLaren Applied is also providing systems architecture, integration, and support through its knowledge of motorsport requirements. The solution includes McLaren Applied’s patented software that ensures stable connectivity for vehicles and transportation moving at high speed. The software aggregates data across multiple networks and is a key enabler in the application of the mmWave technology for multi-gigabit connectivity across all race car platforms.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.