Porsche AG said in Stuttgart this morning that it increased sales to 11,741 vehicles globally in April 2011, a 53% increase over the same month last year. The new generation of the Cayenne truck- at 5,998 units in April or 19,175 deliveries from January to April – has basically doubled its sales compared to last year. Sales of the Panamera sedan almost surpassed those of the 911 sports car.
In terms of total vehicle sales Porsche now looks like a traditional automaker rather than a sports car specialty house.
Porsche expanded in all key sales regions. North America grew 77% in April, 3,495 vehicles more than the same month last year. Of this, 3,172 vehicles (+ 81.5 %) were sold in the USA, traditionally the number one marketplace for Porsche.
In Europe, Porsche has reported a gain of 315 in the fourth month of the year or 3,896 more vehicles were sold than in April 2010. In Germany, sales grew by 1,523 vehicles (+ 19.5 %).
In Asia and in the rest of the world, sales rose by 56.5 per cent to 4,029 vehicles. China, now Porsche’s second most important market, reported continued growth with 2,316 Porsche vehicles delivered, up 49% compared to April 2010.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
