President Biden Targets 50% Electric Vehicle Sales in 2030

Ken Zino of Auto Informed.com on President Biden Announces Target of 50% Electric Vehicle Sales Share in 2030

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President Biden will sign an Executive Order that sets an aggressive new target to make half of all new vehicles sold in 2030 zero-emissions vehicles, including battery electric, plug-in hybrid electric, or fuel cell electric vehicles, the White House said this morning. The Executive Order also starts the development of long-term fuel efficiency and emissions standards to save consumers money, cut pollution, boost public health, advance environmental justice, and tackle the climate crisis.

The weak points in the plan is allowing for hybrids, and worse plug-in hybrids, which have laughable range running as an EV. However this is a politically needed SOP for most automakers that have been slow to embrace pure EVS. This is industrial policy on a grand scale that proponents argue is needed to survive in the global economy. Less than 4% new vehicles sold in the U.S. during June were electric or plug-in hybrids. This puts the Republicans in a tough spot. Helping Big Business – in effect tax cuts for the rich – is their highly selective policy. But creating middle class jobs while acknowledging Global Warming and setting policy that benefits all of “we the people” is counter to their failed attempts at governing for the selective few.


In addition, and consistent with the President’s Day One Executive Order, the Environmental Protection Agency (EPA) and U.S. Department of Transportation (USDOT) will announce how they are addressing the previous administration’s “harmful rollbacks of near-term fuel efficiency and emissions standards.” The new regulations mandate fleet-wide vehicle mileage of 52 miles (83.7 kilometers) per gallon by 2026, up from 40 mpg in 2021.

With these coordinated notices of proposed rulemaking, the two agencies are progressing “smart fuel efficiency and emissions standards that would deliver around $140 billion in net benefits over the life of the program, save about two hundred billion gallons of gasoline, and reduce around two billion metric tons of carbon pollution. For the average consumer, this means net benefits of up to $900 over the life of the vehicle in fuel  savings,” the White House briefing document said.

“We are at a critical time for the auto industry as countries compete to build the vehicles of the future. We are falling behind China and Europe as manufacturers pour billions into growing their markets and expanding their manufacturing. We need to make investments here in the United States,” said UAW President Ray Curry. “While the UAW notes that the companies have made voluntary commitments on Electric Vehicles, the UAW focus is not on hard deadlines or percentages, but on preserving the wages and benefits that have been the heart and soul of the American middle class.”

Not surprisingly, the industry is looking for handouts and subsidies, many of them unspecified at this time. “Federal and state governments – and all stakeholders – will need to provide significant support for consumers, infrastructure and innovation,” said Alliance for Automotive Innovation President and CEO John Bozzella. “The auto industry has stepped up – investments in electrification globally will exceed $330 billion by 2025. But all levels of government will need to do their part for this challenge to succeed.”

Here’s a preview of what’s on the subsidy menu: This represents a dramatic shift from the U.S. market today that can be achieved only with the timely deployment of the full suite of electrification policies committed to by the Administration in the Build Back Better Plan, including purchase incentives, a comprehensive charging network of sufficient density to support the millions of vehicles these targets represent, investments in R&D, and incentives to expand the electric vehicle manufacturing and supply chains in the United States,” said a joint statement from Ford, GM, and Stellantis.

Well, yes it is for the common good, but it needs careful implementation and policies that tax the companies that benefit in AutoInformed’s view.

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About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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2 Responses to President Biden Targets 50% Electric Vehicle Sales in 2030

  1. Pingback: US Department of Transportation Budget for FY 2023 – $142B | AutoInformed

  2. “President Biden is sending a clear message that we can combat climate change while creating good-paying, union jobs right here in Michigan and across the country. Bold actions like today’s will be critical within the next ten years to reduce the harmful impacts of climate change.” – Gretchen Whitmer is Governor of Michigan – editor

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