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EV Grumblings – Ford Cuts 2024 F-150 Lightning Prices
Ford Motors (NYSE: F) said today that online orders are open for the 2024 Ford F-150 Lightning trucks, now shipping from the Rouge Electric Vehicle Center. In January Ford dropped a shift at Rouge because of weak demand for the Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. The previously announced MSRP of the 2024 F-150 Lightning is being reduced. The so-called F-150 Lightning Flash™, is now available with a starting MSRP under $70,000, and comes with an extended-range battery. Continue reading →