Tag Archives: Amazon Style Taking Over Car Buying?

Plunging market share for traditional giants such as Ford, Vauxhall and even top selling Volkswagen reflects an Amazon-style approach to choosing cars by British motorists, according to an analysis just released by Vehicle Data Global (VDG).*

“The decline for some of Britain’s household car brands was not driven by motorists falling out of love with those badges. Instead, it reflects broader changes in the way people buy products in general, beginning online with feature comparisons before visiting stores or dealer showrooms,” said Ben Hermer, Operations Director of VDG. Consumers now choose cars in a similar way to buying products on Amazon. Continue reading →