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Tag Archives: Vehicle Data Global
Annals of Marketing – Amazon Style Taking Over Car Buying?
Plunging market share for traditional giants such as Ford, Vauxhall and even top selling Volkswagen reflects an Amazon-style approach to choosing cars by British motorists, according to an analysis just released by Vehicle Data Global (VDG).*
“The decline for some of Britain’s household car brands was not driven by motorists falling out of love with those badges. Instead, it reflects broader changes in the way people buy products in general, beginning online with feature comparisons before visiting stores or dealer showrooms,” said Ben Hermer, Operations Director of VDG. Consumers now choose cars in a similar way to buying products on Amazon. Continue reading →
Posted in auto news, marketing, opinions, people
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Tagged Amazon Style Taking Over Car Buying?, AutoInformed news, autoinformed.com, Automotive news and analysis, Ben Hermer Operations Director of VDG, Chery brands Omoda and Jaecoo, Ken Zino of AutoInformed, Ken Zino of AutoInformed.com writing as AutoCrat, Vehicle Data Global, X @KenAutoinformed
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Why Wars Are Costing Motorists So Much
From our friends across the pond comes a timely warning today about wars and government fuel economy policies. [AutoInformed is thinking here about the relaxation of fuel economy standards by the Trump mis-administration, as well as its foreign wars and … Continue reading →