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Tag Archives: auto brand awareness
European Brands Gain Momentum in U.S. Consumer Interest
Overall interest for domestic brands actually decreased by 4.4% while sales increased 1.9% during the second quarter of 2011 – which the NADA analysts think may be an indication that sales for the domestic brands may see a decrease in the near future. Consumer interest in Japanese brands increased by 1.8% in Q2, while sales numbers for the brands dropped 3.5% during the second quarter. Continue reading
Posted in auto news, marketing, new vehicle, results
Tagged auto brand awareness, auto informed, auto news, autoinformed, autoinformed.com, automotive news, consumer interest, Ken Zino, nada, nadaguides, results, zino
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