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GM Plans Four World Debuts at NAIAS. Where is Bob Lutz?
“ATS enters the biggest market segment in the global luxury car industry, both in terms of volume and importance,” said Barra.
No kidding. ATS better be good when it appears next fall.
But when I asked what GM consultant Bob Lutz was doing these days, Barra said she was trading e-mails with him about getting Lutz to drive a new Chevy Sonic, which has been on sale globally for a couple of years. While Barra called Lutz an “automotive rock star,” there was no hint in her brief response that she was spending any time with Lutz. Continue reading →
Posted in auto news, marketing, new vehicle, news, news analysis, people
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Tagged apa, ats, audi, auto informed, auto news, autoinformed.com, automotive news, bme, bob lutz, cadillac, GM, gm global product development, gm human resources, gm pd, Ken Zino, lexus, mary barra, mercedes-benz, naias, tom stephens, zino
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