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BrightDrop eCart – GM Suddenly Joins Grocery Industry
Kroger, a large grocery chain, is scheduled to be the first customer to introduce the so-called BrightDrop Trace Grocery into its e-commerce operations beginning this year. Trace Grocery is available to order in limited quantities today, with full availability expected in 2024. BrightDrop and Kroger completed an initial pilot program in Lexington and Versailles, Kentucky. During this pilot, it’s claimed “Kroger experienced a noticeable improvement in the customer and associate experience.” Continue reading →