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Annals of Marketing – Porsche AG Buys into VfB Stuttgart
“We are delighted that the Deutsche Fussball Liga has recognized our investment to be independent,” said Lutz Meschke, Deputy Chairman and Executive Board Member for Finance and IT at Porsche. “This gives us the opportunity to increase our stake to more than 10%. We want to contribute our know-how actively in order to keep developing the team successfully together with all our partners. We share a great tradition with VfB Stuttgart. Porsche is hereby strengthening its long-term commitment to the Stuttgart region, in which both of us have deep roots.” Continue reading →