-
Recent Posts
- Trump Tariff Flops – December Goods Trade Deficit Up $15.7B
- Tennessee Triumph – VW Workers Ratify UAW Contract!
- Sting Operations Hit ~550 CDL Training Schools
- Average Gallon Price for Gasoline Drops Slightly, But…
- February 2026 U.S. Vehicle Sales Forecast is Down Again
- Sustainable Energy in America – Mixed Progress in 2025
- GM Canada – C$63M Outlay in Oshawa Assembly
- EV Owner Satisfaction at New High Amid Sales Slump
- Audi Revolut F1 Team and Fanwear Launched
- Toyota bZ Woodland Mid-Size SUV EV Priced at $45,300
- CAFE Regs Intact Post Trump Endangerment Finding Repeal
- First Look – 2027 Volkswagen Atlas Prototype
- Park Outside – More Jaguar I-PACE Battery Fire Recalls
- Magna Posts 2025 EBIT of $2,364 Million
- Trump’s EPA Kills Greenhouse Gas Endangerment Finding
Recent Comments
- Michigan Governor Whitmer on Pew – Confidence in Trump Dips, Fewer Support His Policies
- Porsche Motorsport Daytona Victory on Daytona 24 Hours – Old and New Stars Getting Ready to Run
- UAW Ford Department Director VP Laura Dickerson on Trump's Ford Plant Visit on Whitmer Stands in Stark Contrast to Trump at Detroit Auto Show
- Ken Zino on Ford Fuel Injector Leak Recall Now at ~694,000
- Laverne Oliver on Ford Fuel Injector Leak Recall Now at ~694,000
Archives
Meta
Get intelligent commentary on the automobile business and its economic and social effects. Stay informed with AutoInformed.
Manufacturer Websites Lack Product Details?
“One in three new-vehicle shoppers begin their journey without a specific brand in mind, yet nearly all of them still visit an OEM website,” said Cory Maxwell, digital experience consultant at J.D. Power. “While those shoppers are highly engaged, we continue to see that about 20% of OEM sites prioritize branding over the detailed vehicle information shoppers are actively seeking. At that stage, the brand has already done its job by getting shoppers to the site, so what matters most is helping them evaluate the vehicle.” Continue reading →