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Manufacturer Websites Lack Product Details?
“One in three new-vehicle shoppers begin their journey without a specific brand in mind, yet nearly all of them still visit an OEM website,” said Cory Maxwell, digital experience consultant at J.D. Power. “While those shoppers are highly engaged, we continue to see that about 20% of OEM sites prioritize branding over the detailed vehicle information shoppers are actively seeking. At that stage, the brand has already done its job by getting shoppers to the site, so what matters most is helping them evaluate the vehicle.” Continue reading →