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Lexus after decades of understated luxury has turned to relying on a “bold new grilles” and German-like performance models across the lineup to attract younger buyers. The latest example comes from its flagship LS sedan, which once upon a time (1989) catapulted Lexus to luxury car fame by being anti-German with its compliant ride without harshness and nosie, anti-German with a simple interior, anti-German with its limited maintenance requirements, anti-German with its much higher quality and durability, and decidedly anti-German with its much lower – by thousands and thousands of dollars lower – sticker prices. This formula has Lexus on track to sell 250,000 luxury vehicles in the U.S. this year, where it has dominated luxury sales for decades, except for natural disaster induced production losses that curbed sales during 2011. Continue reading →