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Chevrolet Orlando Debuts this October in Canada, but not U.S. Competitive MPV Rejected Because of Greater Equinox Profits
Unfortunately, U.S. buyers won’t get a shot at Orlando because some executives inside GM are basking in the profits (at the moment) of the more expensive and fuel thirsty Chevrolet Equinox. ‘mericans like trucks and all-wheel-drive, and those versions of the Equinox are giving GM some badly needed profits at the moment.
It’s one of those GM financial decisions that look good on paper at the time, but in my view represents the inability to take a longer term chance by attacking a segment GM’s not in. Ford, with its decision to shelve the C-Max seven passenger minivan, and offer only low volume, expensive plug-in hybrid versions has given GM an opening here. And that says nothing of successful entries such as the Mazda 5 or even the Scion Xb, and who knows what else. Continue reading
