Tag Archives: GM global design studios

The algorithmic-driven world of electronic media is taking over traditional automotive marketing communications. In the latest example, General Motors (NYSE:GM) used the opening of a new UK advanced design studio to show a concept of what a future concept of the next generation C9 Corvette might look like. The publicity ploy involves multiple studios that will see additional Corvette concepts revealed throughout 2025. Concepts of what could ultimately be a concept of what could be a production hypercar. In short, concepts, almost ad infinitum.

“Our advanced design team’s mandate extends well beyond creating production vehicles,” said Michael Simcoe, senior VP of global design. “While they collaborate within our global design network on production and concept vehicle programs, these teams are primarily tasked with imagining what mobility could look like five, 10, and even 20 years into the future and driving innovation for GM.” Continue reading →