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Tag Archives: Michael Simcoe
GM Design Jettisons North Hollywood for Pasadena
GM claims it has a long-term commitment to maintain a physical presence in one of North America’s largest hubs for multi-disciplinary design and innovation. The new campus, which sits on 8 acres, will expand GM’s capacity to support emerging business opportunities in areas of advanced technology, software integration and future mobility solutions. Continue reading
Concepts of What Could be a C9 Corvette Concept?
The algorithmic-driven world of electronic media is taking over traditional automotive marketing communications. In the latest example, General Motors (NYSE:GM) used the opening of a new UK advanced design studio to show a concept of what a future concept of the next generation C9 Corvette might look like. The publicity ploy involves multiple studios that will see additional Corvette concepts revealed throughout 2025. Concepts of what could ultimately be a concept of what could be a production hypercar. In short, concepts, almost ad infinitum.
“Our advanced design team’s mandate extends well beyond creating production vehicles,” said Michael Simcoe, senior VP of global design. “While they collaborate within our global design network on production and concept vehicle programs, these teams are primarily tasked with imagining what mobility could look like five, 10, and even 20 years into the future and driving innovation for GM.” Continue reading →