Tag Archives: Hendrick Motorsports

Annals of Marketing – Camaro ZL1 Garage 56 Edition

Posted on 8 June 2023 by Ken Zino

“Even though Chevrolet has been racing since its inception in 1911, we’ve never done anything quite like Garage 56,” said General Motors President Mark Reuss, who in AutoInformed’s direct experience losing to him on a track, is quite an accomplished driver himself. If he can sit through interminable corporate meetings, we bet he could run Le Mans, but he isn’t driving. Continue reading →

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Le Mans 2023 – NASCAR Next Gen Chevrolet Camaro ZL1 Garage 56 Entry Unveiled at Daytona

Posted on 18 February 2023 by Ken Zino

“From the beginning of this project, it was important to us that the car we bring to Le Mans is a true NASCAR stock car,” said Jim France, NASCAR Chairman and CEO. “While there have been some adjustments to allow the car to compete in a 24-hour endurance race, fans in Le Mans will be treated to the full NASCAR experience.” Continue reading →

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Hendrick Motorsports to Run Camaro ZL1 at Le Mans!

Posted on 17 March 2022 by Ken Zino

Hendrick Motorsports is the all-time leader in NASCAR Cup Series championships, points-paying victories and laps led. The team is coming off its second consecutive title and has won two of the four races in 2022. Seven-time champion crew chief Chad Knaus will serve as its Garage 56 program manager. Further details, including technical elements of the car and the team’s driver lineup, will be announced at a later date. Rick Hendrick, owner of Hendrick Motorsports did confirm one thing though, “It’s going to be expensive.” Continue reading →

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Hendrick Motorsports Making Chrome-Moly Steel Roll Bars for New GM Defense Infantry Squad Vehicle

Posted on 17 December 2020 by Ken Zino

A key supplier is North Carolina-based Hendrick Motorsports, which brings its extensive experience developing race cars in NASCAR’s high-load, high-risk environments. Hendrick is responsible for providing the chrome-moly steel exoskeleton of the vehicle frame, including the ISV rollover protection system. Continue reading →

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