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Annals of Marketing – Honda Prelude Returns as Hybrid
Honda has announced that an all-new hybrid-electric Prelude* sports coupe will be re-introduced to the U.S. market late next year, presumably as a 2026 model. The first Prelude appeared in November 1978. This new one will debut Honda S+ Shift, claimed to be anew drive mode that “further advances Linear Shift Control to deliver maximum levels of driver engagement.” Continue reading →