Tag Archives: J.D. Power 2022 U.S. Electric Vehicle Consideration study

US EV Purchase Consideration Up. Income Matters

However, “The addition of new EV models has moved the needle on consumer consideration,” said Stewart Stropp, senior director of automotive retail at J.D. Power. “In fact, several new models from perennial mass market brands are at the top of that consideration list. Even so, more remains to be done in terms of transitioning from early to mass adoption. Though the study findings show a shift in favor of EVs, about 76% of new-vehicle shoppers say they are not ‘very likely’ to consider buying one.” Continue reading

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