Tag Archives: Lisa Materazzo

Elena Ford and William Clay Ford III in New Roles at Ford Motor

Posted on 12 September 2023 by Ken Zino

Ford also announced that Lisa Materazzo, previously Toyota’s top marketing executive in North America, is joining Ford as global chief marketing officer effective today, reporting to Ford President and CEO Jim Farley. At Toyota, Materazzo also held positions at Lexus and Scion. At Ford, Materazzo will lead advanced product planning and all marketing activities across Ford Blue, Ford Model e and Ford Pro. She will also oversee Ford Performance and Lincoln. Senior Marketing positions have experienced some churn at Ford recently. Continue reading →

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Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut

Posted on 1 May 2023 by Ken Zino

What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading →

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A lot of Truckin’ Money – Tundra Ad Campaign Launches

Posted on 14 February 2022 by Ken Zino

The Tundra campaign was developed using Toyota’s Total Toyota (T2) marketing model, which it claims considers “trans-cultural mainstream audiences across America.” Toyota campaigns are integrated with one strategic brief, creative idea and media plan. This claims Toyota makes for “ a cohesive marketing approach inclusive of multicultural marketing and the total market model.”  Continue reading →

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